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Dennis
W. Bakke's passion is to make work exciting, rewarding, stimulating,
and enjoyable. While most business books focus on top executives, Joy
at Work is aimed primarily at the working life of the other 90 to
95 percent of people in large organizations. According to Bakke, co-founder
and CEO emeritus of the AES Corporation, a worldwide energy company with
40,000 employees and $8.6 billion in revenue by 2002, a better measure
of an organization's success than the bottom line is the quality
of work life.
In Bakke's view, successful business people should be guided by
principles and purposes meant to be ends in and of themselves,
not techniques to create value for shareholders or to reach financial
goals. He is disturbed that society's preoccupation with
economics often leads people to calculate their worth as individuals based
on their salaries or wealth and to judge their leaders more on financial
results than on values.
Bakke views winning, especially winning financially, as, at
best, a second-order goal. Yet, most business books do not go beyond this
objective and thus fail to define the ultimate purpose of an enterprise.
Bakke challenges us to broaden our definition of organizational performance
and success beyond dollar value. The timeless values and principles
he advocated during his tenure at AES, he says, stand on their own merits,
whatever a company's share price. Bakke and AES partner Roger Sant
redefined the basic operating structure for organizations and created
an unconventional global success story. At AES, said senior executive
Tom Tribone, "We try it out in practice and then see if it works
in theory."
CHAPTER 1: MY INTRODUCTION TO WORK
After earning his M.B.A. at Harvard Business School, Bakke worked six
years for the federal government in Washington, D.C. He had grown up enjoying
work on his family farm in Washington State, but now he saw how central
staff operations tend to exert ad estructive tyranny over
organizations. He knew that purpose makes work meaningful and believed
that fun and work weren't at all incompatible. So, when he and business
strategist Roger Sant brainstormed forming a private-sector company to
generate electricity, the two already had a different kind of organization
in mind. "Let's make it fun," Sant said. The two launched
AES in January 1982, with a $60,000 personal bank loan and $1 million
from investors, including family members.
As one of the new company's first steps, therefore, AES held a two-day
retreat where 20 employees hammered out its "shared values" integrity,
social responsibility, fairness, and fun. All AES personnel were encouraged
to develop a collegial, values-driven atmosphere at work and to live these
values off the job, too. AES leaders stressed these values from the start
to let people know where the company stood and to give prospective employees
the choice of whether they wanted to be a part of AES or not.
"Fun" was the most difficult value to define. To Bakke, fun
was not the Friday afternoon beer blast or the annual holiday party. Rather,
fun meant a joy-filled, rewarding, creative work environment, free of
autocratic supervisors and staff offices, where each and every employee
could fully utilize his or her talents for success.
Bakke believes that values are the organizational infrastructure that
guides management and gives a company its distinctive character. An organization?s
values cannot change with the ups and downs of the stock price or be regarded
as some management tool or system that runs parallel to the operation.
Yet, CEOs rarely talk about values in investor meetings and rarely consider
them in judging the performance of managers or employees, or in making
business investment decisions. When, in 1991, AES management, employees,
and investors decided to take the company public, they submitted a draft
public-offering document to the Securities and Exchange Commission for
review. SEC staffers advised moving the paragraph on "Adherence
to AES's Values" out of the "Business of the Company"
section and into the "Special Risk Factors" section. Bakke
was amused that SEC officials thought AES's values posed a business
hazard and that the U.S. Government thought it was very risky to try to
operate a business with integrity, fairness, social responsibility, and
a sense of fun.
CHAPTER 2: A MISERABLE WORKPLACE
Today's management structures and attitudes toward workers are rooted
in the Industrial Revolution. As capitalists created factories and hired
laborers, they defined two classes of people: management and labor. Workers
moved from independence and generally high self-esteem in the agrarian
model to dependence and low self-regard in the factory model. In the contemporary
business world, managers can get education, take responsibility, oversee
budgets, and make decisions. But workers are considered lazy and irresponsible;
capable only of work for hourly wages; in need of constant training and
supervision; and not to be trusted to make sound decisions.
In today's economic formula (labor + material + capital = production),
people (labor) are treated as a quantity like financial and fuel resources,
to buy and sell, depreciate, and, when used up, dump. Business leaders
are far more concerned with the tasks these interchangeable, expendable
"human resources" can perform than with who they are as humans.
Current approaches to leadership are often hierarchical and paternalistic,
with decision making, compensation, and control all centralized. But decentralizing
makes more sense, since lower-ranking people are most often closer to
the problems and better positioned to come up with solutions, especially
if they seek advice from a broad range of colleagues. In the AES experience,
staff technicians were more engaged and reacted more quickly to problems
when no bosses were looking over their shoulders. They felt they played
an important role in their company, knowing that the company trusted their
judgment. Yet making such changes ignites resistance. Executives are loath
to delegate much of their power and control to others in the organization
and to share their knowledge and expertise with all who work in the organization.
We need to design organizations that encourage people to look beyond job
security. Most executives have no idea how to create such an environment
because they may never have experienced a joyful workplace themselves.
But the love of work and accomplishment, the passion to serve, and the
readiness to honor individual traits, gifts, and failings still exist
in the human spirit. These qualities transcend industrialism and must
be welcomed where we spend most of our waking hours, the workplace.
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